KRISTIN LUDLOW

Lead Product Designer, UXC, CSPO

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Lowe’s – Lead Product Designer

April 2023 – Present

• Spearheaded the UX strategy for the enterprise’s post-selling space, leading to a transformative user experience in Returns, Exchanges, and Vendor Returns.
• Championed the myredvest Design System and Global Navigation implementation, enhancing consistency and usability across digital platforms.
• Directed a team to develop innovative applications, replacing outdated systems and meeting aggressive deprecation timelines, thereby streamlining operational efficiency.

Lowe’s / Sr Product Designer

July 2020 – April 2023

• Orchestrated the design of the myredvest Returns application, facilitating a seamless transition from a legacy system and significantly improving store associate user experience.
• Conducted extensive design research, prototyping, and usability testing, informing strategic decisions and fostering a user-centered design culture.
• Collaborated with a diverse team of specialists across continents, ensuring cohesive and innovative product development.
• Mentored designers and played a pivotal role in the Agile transformation and UX maturity elevation within the organization.

Peak Activity / UX Consultant

June 2020 – Dec 2020

• Provided strategic design solutions for a retail UX firm during significant transitions.

AAA Auto Club / UX Consultant

May 2020 – March 2022

• Spearheaded the launch of an inspirational travel page amidst the Coronavirus lockdown, significantly enhancing user engagement and providing a much-needed escape for users during challenging times.
• Executed comprehensive heuristic and accessibility evaluations for the main website and mobile applications, identifying and addressing key usability and accessibility barriers to meet and exceed WCAG guidelines.
• Led an in-depth information architecture audit of the website, streamlining navigation and improving user experience, which contributed to a measurable increase in user satisfaction and retention rates.
• Directed the redesign of the mobile app, developing clickable prototypes that were rigorously tested via UserTesting.com to ensure user-centric enhancements and optimizations.
• Produced detailed wireframes for both desktop and mobile applications, facilitating a seamless transition to UI design and ensuring alignment with user expectations and best practices in UX design.

Bluegreen Vacations / Sr CX Designer

June 2019 – June 2020

• Influenced the adoption of WCAG 2.0 AA guidelines, leading accessibility initiatives and fostering an inclusive digital environment.
• Conducted stakeholder interviews, engaged in user-testing sessions, gathered customer research and made several UX recommendations resulting in stakeholder approval for redesign

City Furniture / Digital Designer

June 2017 – July 2019

• Built design template system to facilitate fast & efficient email and UI design resulting in 3xs faster production
• Helped to generate over $2MM for email since October 2017, with AOV of $996.20
• Conducted research on Contact Us and Category Page heuristics resulting in redesigns that drove higher customer engagement
• Redesigned mobile templates for email that resulted in 5.03% increase open rates and up to $1MM in revenue
• Partnered with accessibility engineer to establish guidelines on design team resulting in less scan failures  

+ Office Depot / Office Max

Creative Manager | 02/2013-09/2014
SR UI Designer | 10/2012-02/2013
eCommerce Designer | 09/2012 – 01/2013

• Managed 14 digital marketing web and email designers. Responsible for working directly with UX architects, developers, analytics, email marketing and various product owners. Responsible for hiring, leading, and training.
• Designed UI for homepage, landing pages, search results pages, interstitial pages, menus, footers, error messaging, loyalty microsite and shopping cart.
• Rebuilt email HTML templates to modern standards, developed FTP system for uploading email creative, managed and updated UX/UI style guide.

Previous employers in print design / store environment / merchandising / space planning include CompUSA, Level One, and Home Depot.