Tribal Marketing in eCommerce
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I’m a designer by trade, not a marketer, but I come from a sales and merchandising past which requires knowledge about how customers think and react to certain stimuli. This helps me to integrate with the marketing team I work with and helps me design with the customer in mind.
And I am the customer. I absolutely hate (HATE!!!) malls and will only shop places that are clean, spacious, not crammed with crazy people and don’t have a scowling face manning the one open cash register with a line out the door. So I shop thrifts, Marshall’s on their slow time, or I go —more than ever— online.
This mirrors the current trend. Read the rest of this entry →
